Creating content isn't for the weak. It's so easy to get caught up when producing content for your brand. You may find yourself lingering on a sentence because you want it to sound perfect. Alternatively, you may be stuck on what to write to begin with. Today, we are going to cover three things you can do to write content quickly so that you can get to the best part of owning a business, connecting with amazing customers!
3 Tips to Help You Write Content Quickly | Do you have the content creation bug, but it takes you forever to get one post done? Check out this article for three tips that will help you produce content quickly so you can get back to serving your customers. #ContentCreation #ContentWriting #Blogging #BloggingAdvice
Brainstorm Often So You Always Have Something To Write About
It's so easy to be stuck on what to write. You may feel like there will never be another topic to talk about or you may feel like there is so much to talk about that you don't know where to start. Either of these issues can be daunting for someone trying to get a blog post finished.
I am not too fond of the idea of starting fresh every time you write. Instead, I am a big believer in brainstorming often. Stop spending valuable time looking at a blank screen for hours. Instead, brainstorm when you feel inspired or excited and keep that content for a rainy day.
It's easy to brainstorm content and then rush to produce it and get tapped out again. When I was in college it used to be hard for me to keep up during the semester, classes would get busy, and I would always falter on my blogging schedule. When classes let out, I was a blogging machine. In hindsight, I know that I should have done that differently. If I had worked when I was inspired and then scheduled out content appropriately, my audience would have been much better served.
On the flip side, don’t think you should only work when you are inspired. This kind of thinking is dangerous because we are often not inspired. Most of the time, we aren’t feeling it at all. Action brings feelings of inspiration if you are doing it right. Have you ever noticed how once you get into the flow of working, time passes by quickly, and it’s hard to put your pen down? Don’t think that you need inspiration to work. Instead, work to get inspiration.
Always Start With An Outline
I cannot work without an outline. I am a somewhat disjointed writer. Sometimes I write pieces from start to finish, but most of the time I jump around to the part of writing that excites me the most. It's impossible to jump around if you don't know where you are going.
So, I start all of my writing sessions by creating a simple to follow outline. I don't get too specific. I list my main points. If I can think of any significant subpoints, I'll list those out too. If a sentence strikes while I am writing my outline down, I will also fill that in under the appropriate point.
Creating an outline of my work helps me understand where I am going. Instead of rambling about who knows what, I always know exactly where I am and where I need to go.
An outline also helps me understand if a topic is feasible or not. Sometimes I will get an idea in my head that I want to write, but once I start outlining it, I may see that it's not that easy. I may need to make the topic more specific or broad. Sometimes I need to scrap a topic altogether. It's all apart of the writing process.
Before you put pen to paper officially, I encourage you to test the topic with an outline. It will save you so much time and energy through prequalifying your subject and keeping you on task while writing.
Stop Trying To Perfect Content
Last, but not least, stop trying to produce perfect content. One of my internet friends, who talks about video confidence on her site Hazel Haven, always says "done is better than perfect." I wholeheartedly agree with this statement.
We get so caught up in the nitty gritty of our content when most readers don't analyze our content like that. Unless you are writing content for editors, most people won't notice tiny mistakes in your content. You should not lie about facts and figures, but stop being so nitpicky when it comes to content creation.
When I produce content, I don’t overanalyze it. I write my content, read it a couple of times when I am working (which I am trying to get away from), and then I edit it more thoroughly with Grammarly. I am not one of those people who looks over every word with care. As long as my message is clear, I am clear.
You’ve got to learn to let it go at some point. It may be time to hire a freelancer if you can't imagine being able to write content without being a perfectionist. In the content marketing game, we aren't trying to be perfect. We are trying to relate to our audience.
Think about who you are trying to attract with your content: are they more concerned with the lessons they learn from your content or the spelling errors you might have? Chances are, they are there to learn, not nitpick. We are often our own worst critics so don’t fret if you have a few mistakes.
Creating content doesn't have to be a lengthy endeavor. You can create content quickly and easily, but it takes time and practice to get content creation down to a science. I hope that today's blog post helped you rethink what content creation means to you and your brand.