What Is Evergreen Content And Why Is It So Important?

It's Monday, so that means I am back at it again with some more tips to help you rock it at content marketing and business. Today's topic: evergreen content. You may have heard this phrase tossed around a lot as a business owner getting into content marketing. I want to help you demystify this term and give you some great ideas for how to make this work on your business blog.

What Is Evergreen Content And Why Is It So Important? | Have you heard the term evergreen content but you have no clue what it means? Well, you need to learn because evergreen content will change your content marketing strategy forever. Click through to learn more about this term so you can create great content today. #ContentMarketing #ContentCreation #ContentStrategy #Blogging #BloggingAdvice

Related Reading: What Is A Content Style Guide And What Should You Include In It?

What Is Evergreen Content?

Evergreen content is that fantastic content that is relevant no matter the season. Content marketers love this type of content because they know it will pull in an audience no matter the day, month, or year. Once you have this content on your website, it will continue to pay dividends. It doesn't have an end date.

Why Is Evergreen Content Important?

Now that we have discussed what this type of content is, let's chat about why it's so important!

Evergreen Content Is Always Relevant

Did I mention that evergreen blog or video content is always relevant? That's why evergreen pieces are so important. You know that what you post will continue to stay relevant to your ideal audience for a long time to come. Since your blog pushes out relevant content, you will begin to build authority in your niche, and we all know how awesome that is!

Evergreen Content Is Easy To Schedule

Have you ever seen someone accidentally post a Christmas piece in March? It's pretty awkward, huh? If your blog is filled with timely articles and you use an automatic scheduler like MeetEdgar or SmarterQueue, you may find yourself tweeting about Halloween in March. When you have a ton of evergreen posts on your blog, though, you cut down your chances of that happening significantly.

Evergreen Content Is Cost-Effective

Since evergreen content is always relevant, spending money on this type of content is cost-effective. You know that if you ask a freelancer to write an evergreen piece, you will be able to reap the rewards of that blog post for a long time to come. On the other hand, if you get a freelancer to write about your Christmas sale, that will only apply to your business for a few weeks to a month at most. While there is a place for timely content, that we'll discuss later, you can't deny that evergreen posts are pretty amazing.

What Is Evergreen Content And Why Is It So Important? | Have you heard the term evergreen content but you have no clue what it means? Well, you need to learn because evergreen content will change your content marketing strategy forever. Click through to learn more about this term so you can create great content today. #ContentMarketing #ContentCreation #ContentStrategy #Blogging #BloggingAdvice

Examples Of Evergreen Content

Now that we have talked about evergreen content and why it's important, let's walk through some examples of this type of content.

Evergreen content is always relevant, so you want to write articles that people in your niche will always be searching for. I am going to walk through some ideas across a variety of categories like how-tos, listicles, checklists, and more.

When it comes to evergreen blog posts, I am particularly partial to listicles. I like listicles because they keep you organized. If you know you are listing six restaurants in your list, you can create a template to follow for each restaurant. Lists stop you from doing too much rambling.

How-To Ideas

  • How To Start A Community Garden

  • How To Start A Blog In College

  • How To Find Friends As A Young Adult

Listicle Ideas

  • 10 Things You Must Have In Your Car

  • 5 Amazing Places To Eat In Denver

  • 5 Things I Wish I Told My Daughter When She Was Younger

Checklist Ideas

Checklists and listicles seem similar, but I would say that the main difference is that listicles aren't necessarily a step-by-step process or something you are checking off. I would also include an actual checklist in your checklist articles that people can print off and check off as they go.

  • 7 Things You Must Do Before You Hit Publish On A Blog

  • 101 Things You Must See In Nashville

  • 11 Things You Must Do Before Every Party

Case Study Ideas

  • Instagram Madness: How The Brand Grew To 1,000,000,000 Monthly Active Users

  • How I Grew My Brand's Shares X% By Creating Infographics

  • How X Brand Increased Their Email List Signups By x%

Explainer Piece Ideas

  • What Is Evergreen Content And Why Is It So Important? (hey, that's this blog!)

  • Why Do You Need Good Lighting To Shoot YouTube Videos?

  • What Is IGTV And Should I Use It For My Brand?

Related Reading: Use These 16 Content Ideas To Get High-Quality Traffic To Your Site In 2018 (And Beyond) | Check out this piece for even more awesome content ideas you can use!

How To Mix Evergreen Content With Timely Content

Your entire site shouldn't be made of evergreen content. Timely content has a place on your site! Those timely pieces make a difference because they can increase traffic to your website. Posting about your sales can help boost sales. Talking about those initiatives you are running for a short period can help raise brand awareness.

There isn't a magic number or ratio of evergreen to timely content, unfortunately. I can't give you the number you are likely craving to help you produce better content. I will say that I would not personally make more than 10% of your content timely. If you are continually posting sales are chasing current events, your site won't be great in the long run.

Let's put it like this. A few months ago I was obsessed with rewatching old episodes of Saturday Night Live as I was going to bed. They had a bunch of older seasons of the show on Hulu from around 2007-2008 and some even earlier than that. Some of the sketches I got, but a ton of the sketches were laughable because they just weren't correct. Those pieces served a purpose to make the country laugh when they aired in 2007, but in 2018, they didn't make as much sense.

You want most of your content to make sense in 2019, 2025, and even 2038. The best way to do that is to make evergreen content.

What Is Evergreen Content And Why Is It So Important? | Have you heard the term evergreen content but you have no clue what it means? Well, you need to learn because evergreen content will change your content marketing strategy forever. Click through to learn more about this term so you can create great content today. #ContentMarketing #ContentCreation #ContentStrategy #Blogging #BloggingAdvice

Evergreen Content Upkeep

You may be wondering what I mean by upkeep. I know I just said that evergreen content is always relevant, but that doesn't mean you never have to show it some love now and again. You need to keep up with all of your content!

Every week I would dig back in your archive to check out some of your old posts. You may want to do 3-5 blogs a week or more depending on how much content you have. Go through a list:

  • Can I add more content to make this more relevant?

  • Do I still use the tools I am recommending here?

  • Do these links still work and get me to where I want to be?

  • Does this place or tool I am recommending still exist?

  • Are there any new tools or blogs I can recommend to my audience to make their lives easier?

  • Can I add some affiliate links to this article to monetize it?

  • Do my pictures look outdated? Do I need new social media images?

  • Can I interlink any new pieces to this post?

Upkeep is essential to keep your evergreen pieces evergreen. You won't likely need to make any significant adjustments to an evergreen piece, but you need to make sure that you are visiting them often anyway.

Conclusion: Pump Up The Evergreen Content!

So, here are my conclusions about evergreen content: pump them up! You should want to create pieces that are always relevant to your audience. Content creation can be difficult, so you want to make sure that all your pieces count!

You should mix evergreen and timely content. It never hurts to be current and trendy so you can get those traffic increases, but your entire content strategy shouldn't depend on that.

Related Reading: How To Plan One Year Of Content For Your Business Blog

Pin Me!

What Is Evergreen Content And Why Is It So Important? | Have you heard the term evergreen content but you have no clue what it means? Well, you need to learn because evergreen content will change your content marketing strategy forever. Click through to learn more about this term so you can create great content today. #ContentMarketing #ContentCreation #ContentStrategy #Blogging #BloggingAdvice

5 Powerful Ways To Build Authority In Your Niche

Being a trusted authority in your niche is vital in 2018 and beyond. You want your audience to know, like, and trust you; that doesn't happen overnight. Building authority in your niche is still possible, even if your niche is well populated. It does take effort on your end, to position yourself as the go-to person in your niche, though. Today, we are going to discuss five simple, but powerful ways to build authority in your niche.

5 Powerful Ways To Build Authority In Your Niche | Are you ready to build authority in your niche? Today on the blog, I am talking about five things you can start doing today that will help you become the authority you were always meant to be! #AuthorityBuilding #Networking #Business #BusinessAdvice #Entrepreneur #Solopreneur

*This post contains affiliate links.

1. Build A Trustworthy Website

If you want to build authority in your niche, you must first create a trustworthy website. When someone visits your site to book you for a speaking engagement or ask you to be their business mentor, how does it make them feel? If you want to be seen as an authority, your site has to position you as one.

So, what does it mean to build a trustworthy website? Focus on the people you have served! People trust the opinions of others after all, especially when they don't know who you are yet.

  • Get testimonials (especially video testimonials!)

  • Share the number of customers served (this is especially significant for product-based businesses)

  • Be open about the amount of something you've generated for other people (pageviews, shares, dollars, you name it!)

Above all else, you want to make sure that people know who you are, who you have helped, and how you can help them.

When you are sharing this on your website, make sure the site matches the information you are sharing. Create a website that's clean (not cluttered!), professional, and easily navigable. Focus on your customer's journey through your website. Use sites like Hotjar and Mouseflow to optimize your user's experience.

Related Reading: How To Build A Trustworthy Website via Neil Patel

5 Powerful Ways To Build Authority In Your Niche | Are you ready to build authority in your niche? Today on the blog, I am talking about five things you can start doing today that will help you become the authority you were always meant to be! #AuthorityBuilding #Networking #Business #BusinessAdvice #Entrepreneur #Solopreneur

2. Produce Brilliant Content Across The Web

Content is king. Creating content is a fantastic way to build authority. We consume so much content on a daily basis. You want to be sure that you are creating content that cuts through the noise and provides value.

It's 2018, people! We can no longer create 300-word articles and hope they stick. Instead, we need to invest in producing long-form articles. The problem with long-form content? Some entrepreneurs don't understand that you need to say something.

Here's my suggestion––stick to the good old-fashioned listicle. Why am I such an advocate of the listicle? Simple, it keeps you (and me) on track. For today's article, I started by listing out five ways to build authority. After I created my main points, it was just a matter of filling everything in and forming a conclusion. Now that this post has an outline, I know that my work will say something.

It's easy to create short or long-form content without actually saying anything. Make sure that you are creating content that doesn't waste people's valuable time. Even if you are guest posting or sharing your expertise with someone else's audience, be sure that you have a point to your communication that people can follow.

Related Reading: Use These 16 Content Ideas To Get High-Quality Traffic To Your Site In 2018 (And Beyond)

If blogs are not your cup of tea, try something like a podcast or videos! You don't have to produce written content, although that is usually the easiest thing to do if you want to build authority in your niche.

Get In Front Of The Audiences Of Other Authorities In Your Niche

If you genuinely want to gain authority, you need to branch out further than the audience you are creating for yourself.

  • Write guest posts for industry blogs

  • Become a guest for a podcast in your niche

  • Do a social media takeover for a popular social media account

  • Present with another person in your niche on a joint venture webinar

  • Host a giveaway with someone in your niche on niche specific products

There are so many ways to collaborate and reach out to people who would love your content while growing your audience.

Related Reading: How To Write A Fantastic Guest Post

5 Powerful Ways To Build Authority In Your Niche | Are you ready to build authority in your niche? Today on the blog, I am talking about five things you can start doing today that will help you become the authority you were always meant to be! #AuthorityBuilding #Networking #Business #BusinessAdvice #Entrepreneur #Solopreneur

3. Link To Reputable Sources

We have all checked a Wikipedia article for some information about someone famous. We may have even used Wikipedia to start researching a topic in high school or college, even though our professors told us not to. I am guilty of this, at least.

Wikipedia is not a reputable source, though. Anything that can be changed by anyone is not a good source to use.

Now, this doesn't mean that you should only link content written by people with P.h.D.s! We don't all need a Dr. in front of our names to be considered an authority on a topic. You need someone who has a following for knowing what they are talking about.

Think about the leaders and emerging stars in your industry. Link to their content proudly in your posts. You never know, one day they may be linking to the content you write.

I would make it a goal to share 2-3 great articles from outside sources in each piece you produce. Your articles don't have to be a college research papers, but it's always good to back up what you say with further reading for your audience. Make sure all your sources open in a new tab, so you don't disturb your reader's place in your article.

5 Powerful Ways To Build Authority In Your Niche | Are you ready to build authority in your niche? Today on the blog, I am talking about five things you can start doing today that will help you become the authority you were always meant to be! #AuthorityBuilding #Networking #Business #BusinessAdvice #Entrepreneur #Solopreneur

4. Give Advice Online In Groups And Reputable Message Boards

If you are trying to build authority in your niche quickly, a fantastic way to do so is to give advice to newcomers trying to make it in your industry. Here are a few places you may want to look for questions:

  • Facebook and LinkedIn Groups

  • Quora

  • Niche-Specific Message Boards

  • Reddit

  • Twitter

How To Give Advice And Build Authority At The Same Time

One of the most important things you need to understand when giving advice is that you shouldn't link and run. Even if you have already produced the perfect piece on the topic, don't just drop your link with no explanation. Instead, give that person your #1 tip on the subject. For example, say a new freelancer wanted to know what to do when they were facing a lull in their business. I have an entire post about this topic on my blog, but I want to build trust with this person before I link my content. I might say something like:

Hi (insert their name here)!

I'm a freelancer too! I know how hard it can be to deal with lulls in your freelance business. I have found that the #1 thing I have done to get more consistent work right now is to reach back out to past clients. Instead of focusing on getting new clients right away, go back through your old clients and reach out to them. See if they would like to work on a different project and make sure they know your entire freelancing skillset. For example, maybe they hired you as a blog writer in the past, but you also write social media copy or ebooks. You never know what they may be looking for in a freelancer!

If you want more information on what to do when you have a lull in your freelance business, I wrote an entire post about this topic called 10 Tasks You Can Accomplish When Freelance Business Is Slow! I would love for you to check it out. Let me know if you have any more questions about this topic!

As you can tell, I give actual advice that the freelancer can follow for dealing with a lull in their business. I start with their name, and I empathize with them for a little while.

Now, you should follow this formula in your own way. You don't have to do exactly as I do, but you should always chat with them for a little while before you go right into linking mode with them.

Don't Answer The Same Questions Everyone Else Is Answering

Another piece of advice, answer the questions no one is answering. Don't jump on the post that already has 20 responses. Instead, answer the question that has no replies or only a handful of them. People may look through every response, but by the tenth responses, everyone has already said what needs to be said. Your time is better served as an authority builder by focusing on the questions no one has answered yet.

5 Powerful Ways To Build Authority In Your Niche | Are you ready to build authority in your niche? Today on the blog, I am talking about five things you can start doing today that will help you become the authority you were always meant to be! #AuthorityBuilding #Networking #Business #BusinessAdvice #Entrepreneur #Solopreneur

5. Speak At Conferences

Last, but not least, let's chat about speaking engagements. Getting your face out there at conferences in your niche is crucial. One thing you must understand, though, is that we can't all speak at big conferences. You have to start somewhere before you get on stages like the HR Technology Conference for instance. There are huge conferences in your niche that you would love to speak at one day, but you need to build your audience and speaking engagement list first.

So, before you get on the big stage, think about the small ones you can occupy. Here are some ideas:

Online conferences in your niche: With the increasing use of webinars, a ton of businesses and entrepreneurs started throwing online conferences. These are cool and likely easier to speak, even though the audience size can be much bigger than a traditional conference in your niche.

City, State, and Regional conferences in your niche: If you want to get out there and attend an actual live event, try smaller conferences in your niche. You may not be able to participate in the national conferences, but you can start with smaller ones that are more local to you.

Overall, you want to speak at as many events as you can. Come up with a few topics that you feel knowledgeable about and come up with a good 30 minute to an hour speech on the topics you love. See if you can find events to pitch speeches too. It doesn't even have to be a conference. You could even start teaching what you are passionate about to local businesses. For example, a speech about Instagram marketing pitched to your local Chamber Of Commerce.

Everyone starts somewhere. As long as you are getting your face out there, you can build authority in your niche.

5 Powerful Ways To Build Authority In Your Niche | Are you ready to build authority in your niche? Today on the blog, I am talking about five things you can start doing today that will help you become the authority you were always meant to be! #AuthorityBuilding #Networking #Business #BusinessAdvice #Entrepreneur #Solopreneur

Conclusion: Go Build Authority In Your Niche

Now that you are equipped with a ton of ideas for authority building get out there and do it! I am so confident that you can build your authority and reputation in your niche. So, start building your authority today!

If you need help with content creation along the way, don't hesitate to reach out. I would love to work with you to take your expertise and turn it into engaging short and long-form content for your audience to consume. Check out my services and give me a holler if you need my help!

Pin Me!

5 Powerful Ways To Build Authority In Your Niche | Are you ready to build authority in your niche? Today on the blog, I am talking about five things you can start doing today that will help you become the authority you were always meant to be! #AuthorityBuilding #Networking #Business #BusinessAdvice #Entrepreneur #Solopreneur

What Is A Content Style Guide And What Should You Include In It?

So, you are ready to hire your first content freelancer! Congratulations! That's an exciting time for any company. Freelancers can make your life so much easier, and writing freelancers are particularly remarkable. Content is king, but producing consistent content takes up a ton of time. We already know that freelance content only works if you do, so how do you make sure that you will get perfect content every time? Simple, you produce a content style guide. Today on the blog we will break down what a content style guide is, what to include in it, and how to deliver it to your freelancers! Are you ready? Let's go!

What Is A Content Style Guide And What Should You Include In It? | Is your company ready to hire a freelance content writer? Well, before you hand out your first assignment, you should consider producing a content style guide. A content style guide will help you create the content you want, and get it done right the first time. #ContentMarketing #ContentCreation #ContentWriting #FreelanceContent

What Is A Content Style Guide?

First things first, let's talk about the elephant in the room. What is a content style guide? If you have never heard of this topic before, let's delve deeper into what it is and how it can help you as a business owner.

A content style guide is merely a document you produce that gives your content team an overview of what you want from each article posted on your blog. You can create a content style guide for things like ebooks or emails as well. We are going to focus on blog content for the sake of this article, though.

There are many types of style guides that a business might produce. For example, you have probably seen a style guide for the visual elements of a website such as brand colors, fonts, and logos. A content style guide is similar; only it's geared towards the content your team produces, not the visual elements your brand has.

You can imagine that this document is pretty important. When you create this style guide, your content will begin to sing in harmony. No matter if you have an in-house team or a group of freelancers, everyone will know what to produce and how to produce it.

What Is A Content Style Guide And What Should You Include In It?

What Should You Include In Your Content Style Guide?

Now that we have talked about what a content style guide is, let's chat about what to include in yours. The following is not a comprehensive list of what to include. I am sharing some of the things that I feel are crucial, but it will depend on your brand.

Topic/Primary Keyword

One of the first things you should include in your content style guide is the topic or primary keyword you are trying to reach with this piece. What string of words do you want to appear most often in the article? What are you targeting with this piece? With this information, your content writer can do more research on this topic so they can produce a fantastic piece that will be better than whatever is currently out there on this topic.

Title

If you have a title in mind, you may also want to include the exact title of the piece you want written. The topic/keyword likely covers a vast subject area. The title will give your writer more insight into the direction you want to take the post. Without a solid title in place, you are giving your content producer a ton of free reign, which you may or may not want to give.

Word Count

Word count is a vital piece of information for any article you want written. If you were expecting the article to be 1,000 words, but your content writer produced something that was 500 words, you would be upset. By explicitly sharing your word count, or word count range, you can cut down on a lot of frustration.

Audience

Next, let's chat about your audience. You need to get detailed about the audience you write for in your content style guide. Let your freelancer or content writer know precisely who you are speaking to. Here are a few things you may want to let your writer know about.

Age

How old is your audience? Do they have a particular age range? Are they millennials, Gen Xers, Baby Boomers? Let your freelancer know.

Gender

Depending on the type of content, women and men may perceive your article differently. Does your audience not conform to typical gender norms? There are so many things you may want to explain when discussing gender and your audience.

Lifestyle

When it comes to your audience, how do they live their lives? Do you speak to single mothers? Is your page trying to attract athletes? Do you want to help at-risk teens? Help your writer connect to your audience by sharing the lifestyle traits you want them to have.

Education

What is your audience's level of education? Are most of them still in school? Do they have a high school diploma? Maybe they have advanced degrees? Education will let your writer know what level they should be writing content for.

Brand Personality

After you have delved into your audience and their personality, chat about your brand personality. You want to use all these words and phrases you pick below to come up with a solid paragraph explaining your brand and how you see your brands personality.

Tone/Voice

What tone of voice do you use? Are you stern or silly? Romantic or dramatic? Excited or playful? Delve deep to pull out the mood you want to convey in your articles.

Adjectives To Describe Brand

One cool exercise that will help your writers out a lot is giving them 1-3 adjectives that would describe your brand. Check out this adjective list from Elise Epp Designs if you need some help picking your brand adjectives.

Language Used

You may want to consider some of the ways you speak. Do you use any:

  • Dialect of a language

  • Jargon

  • Purposefully misspelled words

Grammar/Spelling/Punctuation/Citation

Last, you also need to consider how you want spelling and grammar to be handled in your articles as well as punctuation. Also, do you have any particular citation style you want to use for outside information or extra reading?

Description Of Article

If you want to go into super detail, you may also have a paragraph giving a bit more explanation for the article you want written. This is where you can speak directly on the article, share any headers you want in the article, and give more description of what the finished result would look like.

Secondary Keywords

We know that articles can rank for more than one keyword. If you have some extra keywords that you would like used in the article, be sure to create a section for those keywords. Keep in mind that you don't want to ask for so many secondary keywords that your article becomes a cluttered mess.

Extra Notes

Next, you may want to add a section for additional notes. This is the time at the wedding where you say "speak now, or forever hold your peace." At least for this document, you can always exchange more information outside of this document.

Explain Weird Quirks In Your Brand

This is your last chance to add anything quirky about your brand that we haven't covered yet. If you have anything you can think of, add it here!

Content You Want Linked To In The Article?

Do you have any blog posts that you would like to see linked on this post? You want to add that to the extra notes section, so your writer knows to link this content as one of your internal or external links.

Content Examples

Last, but not least, you want to wrap up by providing some great content examples. Your writers should know what you would consider great content. This section holds even more weight if you can pull from your website. Share 3-5 examples, and make sure to include at least one sample from your website if you can!

What Is A Content Style Guide And What Should You Include In It?

How Should You Deliver Your Content Style Guide?

Now that you have created your content style guide, you may be wondering, how do I deliver this style guide to my freelancer? Well, you can deliver this via Google Drive or as an attachment to an email when you are assigning them work.

Freelancers want to make you happy with the content they produce for you. They won't mind reading through a style guide to make sure they are creating the piece you want. When they can do the article right the first time, this cuts down on a ton of confusion.

Content style guides are beneficial when you are just starting a freelancer relationship. After a while, you probably won't need to hand them a style guide every time, but for the first month or so, deliver the guide with your assignments.

Wouldn't A Great Freelancer Ask All These Questions Anyway?

You may be wondering: wouldn't a great freelancer ask all these questions about my brand anyway? Yes, they may ask you all these questions. So, why is a content style guide still essential? Well, it delivers the answer to common freelancer questions in one, easy to read document.

Instead of looking through a dozen emails to find the answers to these questions, your freelancer can look through a straightforward document to make sure they have everything you want. Best of all, you cut down on having to answer those same emails. Both you and your freelancer's time is valued. You don't have time to answer emails, and your freelancer doesn't have time to send emails.

Instead of waiting for your freelancer to ask the right questions, give them the answers. You will both save a ton of time that way.

What Is A Content Style Guide And What Should You Include In It?

Grab Your Content Style Guide Template

I know that this may be hard to conceptualize, which is why I created a simple to use content style guide template for you. I even filled it in with an example of how I might create a style guide for this blog post.

Do you want your content style guide template?

––>Click Here To Get Your Content Style Guide Template<––

This will take you to a Google Drive document where you will get instructions on how to add this template to your Google Drive!

Extra Resources On How To Create A Content Style Guide

Here are some additional resources for you if you are looking to create a content style guide for your brand.

How To Create A Style Guide For Your SEO Content Writers via Search Engine Land

A Complete Process For Developing A Content Style Guide via GatherContent

MailChimp's Style Guide (MailChimp has a fantastic public style guide that way more in-depth than I could ever cover in this article.)

Steal From These Style Guides. Your Content Will Thank You. via Kapost Blog (For more style guide inspiration)

Conclusion

Let's end this conversation with the following words: your content department needs a content style guide. You will be a lot happier with the content that comes from your in-house and freelance writers. It only takes a few minutes to fill in a style guide for the articles you want created. If you can find a writer to write the article, you can produce a quick style guide for the article.

Get out and create your content style guide!

Have you ever thought about creating a content style guide? Are you going to create one now?